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Amazon seeks the help of AI to enforce social distancing in warehouse

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Amazon is making social distancing mandate by deploying AI tools to help employees stay ‘6-feet apart.’

The company’s ‘Distance Assistant’ program will equip a TV screen, depth sensors, and AI-enabled cameras to analyze employee’s movements and provide them with feedback in real-time. When the workers come a little close to each other, the circles around their feet will flash on the TV, directing the employees to keep a safe distance.

Amazon plans to roll out hundreds of these devices in the coming weeks. Brad Porter, Amazon's Vice President of Robotics explained in an announcement that the assistants have been tested at various buildings with success. The tech giant will also keep the technology open-sourced, allowing other companies to replicate the same and deploy similar gadgets on their premises.

Besides Amazon, several other firms are also using technological advancements to enhance social distancing. Some startups have also created Bluetooth-equipped bracelets and pendants to signal the workers when they break social distancing guidelines.

In the COVID-19 era, these measures have become an absolute necessity. However, critics worry that the introduction of such devices may also give employers access to detailed data of worker’s movements.

Amazon has also been criticized for the same in the past when they patented a wristband that tracked worker’s movements in real-time. The bands worked by directing the employees towards their tasks. It also signaled if their hands moved towards the wrong shelf.

As of yet, Amazon has not clarified what information the Distance Assistance may retain.

Amazon is currently under a lawsuit for allegedly fostering the growth of COVID-19. The company is often publicized for offering grueling work conditions to the employees.



Featured photo and video courtesy of Amazon.

Read next: Facebook reveals the results of the Deepfake Detection Challenge and shows some promising prospects

Instagram will most likely become a more favored source of news in place of Twitter

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Recently, a 2020 report by the Reuters Institute Digital News (in collaboration with the Oxford Internet Institute) found out that people are turning towards Instagram for news, and this trend has doubled since the past two years, and it is still increasing.

Most of the users who have started using Instagram as a news source belong to 18-24 years of age bracket.

According to the report, only 26% of people said that they rely on social media platforms (including Facebook, Twitter) for news about COVID-19. This is a small percentage of people and it shows that the majority of people around the globe do not find social networks as trustworthy news portals.

On the other hand, the national government and other news organizations are more trustworthy in the eyes of more than 59% of respondents.

Amongst all the respondents of this survey, two-thirds of people are below 25 years of age. And out of all the people who use Instagram, 11% use it for news. While 12% of the respondents use Twitter for news updates.

The popularity of Instagram amongst youngsters is because of its stories simply told with well-placed visual content. Short videos and images with proper visualization covering the latest events like the recent police brutality and anti-racism movement, climatic changes, and current updates about the coronavirus pandemic - all of them have seen massive engagement rates and that has made Instagram more popular.

The way Instagram provides and tells stories and gives news updates is what makes it so popular amongst the masses. But the reliability of the news that these platforms provide remains questionable. Despite the over-usage of both platforms, people still find it a little hard to instantly trust the news on it. This distrust on Facebook especially is because of its next-to-non-existent fact-checking policies.
"In our January poll across countries, less than four in ten (38%) said they trust most news most of the time – a fall of four percentage points from 2019. Less than half (46%) said they trust the news they use themselves.", explained Nic Newman, Senior Research Associate, Reuters Institute for the Study of Journalism.
The coronavirus pandemic has come as a blessing in disguise for these organizations as people have started to look up to them and news from the government officials.

In the initial days of the coronavirus pandemic, there was a sudden surge in the trust rating in these news organizations, which had reached up to 59%, but with time, this also started falling. After some polling in April and May, it was found to have fallen 11 points below. This polling unofficially suggests that the glorious moment of the national unit has passed, and the dispute between trustworthy and non-trustworthy media has risen again.

In such times when the national and international media and news agencies are seeing a pendulum failing to balance between trust and mistrust issues, Instagram has seen remarkable growth as a news source. It is now just one point behind Twitter, and this report predicts that it may overtake Twitter by 2021.


Most people prefer objective news, and nine countries out of all the surveyed ones suggested that their majority respondents prefer news that does not favor any particular viewpoint.

People in Germany, Japan, Denmark, and the UK prefer strong, independent public broadcasters.

So, the trust factor remains an important issue and it keeps swinging left and right amongst people.





Read next: Is COVID-19 a Bacterial Infection and Not a Virus? World Health Organization Fact Check Slams the False Viral Whatsapp Claim

How is Cloud Computing Technology Beneficial for Mobile App Development?

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If you've kept up with the developments taking place at a rapid pace in the digital landscape, chances are you're already familiar with cloud computing. Although most enterprises have made the rocky transition to cloud computing by now, which shines a light on both the benefits and disadvantages of cloud-based storage systems, there remains much hesitation from organizations to amalgamate cloud computing within their mobile application development process.

With a monumental spike in the availability of cloud-based services for both businesses and personal use, it is right to say that the way users now interact with data is not the same as it was a decade ago. Accounting for the change that has led most companies to switch to a cloud computing server, companies need to come with the massive potential cloud computing offers in mobile development. Furthermore, it is also worth mentioning that today, most smart devices (smartphones, tablets) have access to high-speed internet, which allows them the chance to benefit from cloud-centric technologies, as any other traditional computer would equally.

As cloud computing grows increasingly widespread, it is high time for enterprises and organizations to realize the potential and focus on ways to transition to the cloud for the development of their mobile applications. As the landscape of the mobile app continues to evolve, developers can leverage the cloud, particularly the continuous processing power and on-demand services that they offer, to formulate and design better, and more versatile mobile applications.

With that being said, to aid our readers' understanding of the amalgamation of cloud computing technology with the mobile app development process, we've compiled an article that details some advantages of cloud computing in mobile application development. We want to start by bringing our readers up to speed by defining what mobile cloud is before we can get into those details.

What Exactly is a Mobile Cloud?

Simply put, a mobile cloud is fundamentally an offshoot of cloud-based computing and focuses on giving an additional layer of usefulness to mobile phones and tablets, and the role that they can play in an organization. Despite a growing number of organizations allowing their employees to use mobile phones to answer relevant emails, there are still many companies that enable employees to utilize their smartphones and tablets to access crucial applications or confidential organizational information. However, some of the critical aspects of mobile computing can be summed up in the following points:
  • In most present-day work environments, mobile computing helps facilitate the fast improvement of the shared assets involved in mobile applications' development.
  • Mobile computing also enables organizations to support an assortment of advanced approaches to their mobile application development process.
  • The implementation of mobile computing within workplaces, the development, and even the mobile applications themselves, require fewer resources and gadgets since they are upheld by the cloud.

How can Cloud Computing Benefit Mobile App Development?

Before we can get into the specifics of how cloud computing technology benefits mobile app development, we'd like to help our readers understand how (and why) cloud mobile development is gaining attraction these days.

The global number of smartphone users has exceeded 3 billion; understandably, we see that most modern mobile devices are running on an arsenal of operating systems. To create a mobile application that runs on all of these different devices, mobile program developers need cross-platform compatibility.

With cloud mobile application development, mobile developers have met the demand for an application that works on the multiple types of mobile devices, by shifting their program data (which is typically saved on the mobile's servers) to a cloud-based server. By leveraging the cloud's computing prowess and data storage capabilities- organizations and developers can utilize the cloud computing infrastructure without having to invest in additional tools and software for mobile app development.


Illustration: Upklyak/Freepik

In addition to allowing enterprises to cater to multiple devices, cloud computing-based mobile app development, mobile cloud computing also enables an organization's employees remote and private access to their files, documents, and images through their mobile phones. Other benefits of cloud computing include the following:

#1- Cloud-Based Mobile Applications are Compatible Across Multiple Platforms:

As we've already mentioned above, one of the most significant benefits of amalgamating cloud computing technology within mobile app development is that it leads to the creation of applications that are compatible across multiple platforms.

By leveraging cloud computing technology, mobile app developers have the luxury of simultaneously launching their applications on various platforms, like iOS and Android, since the application will work equally well on both the platforms. Furthermore, developers will now be working with a minimized workload, which makes implementation easier and more widespread.

Additionally, developers no longer have to deal with the hassle of fixing minor compatibility issues, since the app already caters to such a broad audience. Furthermore, access to the software is possible since the software is stored on the cloud, and not on any platform.

#2- Mobile Application Development Time is Reduced:

Taking into account the condition of the digital business landscape- one thing is for sure: time is everything. When it comes to traditional mobile app development, the development of native apps is excruciatingly time-consuming. Furthermore, if the app requires specific features, the time needed for construction further increases.

With a cloud-based development platform, however, the time taken for mobile app development reduces significantly. Within the present-day business landscape, faster application development lies in tandem with a quicker time in the market. Since a cloud-centric development platform is already equipped with the fundamental requirements such as integration, security, and a back-end connection, along with pre-packaged functions and APIs having been set up already, mobile app developers can focus on creating better apps, in a shorter period.

#3- No Installation is Needed:

If you're someone who finds installing applications a time-consuming hassle, cloud computing-based mobile apps eliminate the installation process, since they run directly from the darkness. With mobile cloud-centric solutions, users can view the program's interface and use it directly from a browser instead of installing it.

Unlike native applications, which require that the user installs the app onto their device and updates it regularly to ensure that the program remains operational, cloud-based mobile applications run directly from the cloud and require little to no interference from the user. A typical cloud-based application runs like a web-based application, interacting directly with the cloud for fetching any crucial information.

#4- Greater Scalability and Reliability:

Compared to traditional mobile app development, and native applications, cloud-based applications and programs offer easy scalability and higher reliability.

What this implies is simple. Through cloud computing technology, developers can easily keep tweaking and updating an application to perfectly cater to their users' needs and preferences, even after the application has been dispatched. Not only is the ability to tweak and alter the app separate cloud-based apps from their native counterparts, but it also ensures that users are provided with the best possible experience, which is sure to guarantee success.

#5- Data Recovery is Easy:

To most businesses functioning in today's climate, one of the gravest consequences that they could face is having their data compromised- either through a data breach or through a storage mishap. Fortunately, shifting to a cloud-based computing system ensures that the otherwise tedious process of recovering lost data becomes accessible. It’s the same as that of a VPN who hides your browsing history whenever you browse the internet or any specific website.

With a cloud-based server, crucial data is stored across multiple servers, regularly backed up in a highly efficient manner, which ensures that accidents such as breaches or fires do not lead to invaluable data being lost forever. Furthermore, even if the information does end up being compromised- the extensive network of servers on which the data was being backed up ensures that data can always be recovered.

Conclusion

At the end of the article, we can only hope that we've clarified any doubts that our readers might have been harboring about the implementation of cloud computing technology within the mobile application development process. Cloud computing speeds up the cellular app development process, but it is also far more cost-effective than traditional mobile app development.

The Non-profit Organization WiiT Europe Partners With Facebook To Drive Diversity Forward In VR and AR

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This Tuesday, the Nonprofit Women in Immersive Technologies Europe announced that Facebook became its first strategic partner. It also informed that the social network would help support its work to push diversity matters, highlighting and specifying female talent working in the virtual reality and augmented sectors in Europe.

Women in Immersive Technologies Europe (WiiT) will also receive financial support from Facebook, helping it organize local events and grow its network across Europe. The organization also said that the social networks’ ongoing commitment is going to increase diversity, which was another conclusive factor in entering the partnership.

But what exactly are Augmented and Virtual Realities? Augmented Reality (AR) adds digital models or elements to the live view, for example, Snapchat filters and games like Pokemon Go. It can also be implemented in shopping applications like the Ikea Place app, which lets the users digitally add furniture to the live view of their smartphone camera so that they can select furniture according to the physical space available to them.

Virtual Reality (VR) completely immerses the user and cuts off the physical world. The user has to equip devices like the HTC Vive, Oculus Rift, or Google Cardboard to be able to use VR. Users can be virtually transported and observe the real world and imagined environments, be it the surface of the Sun or flying in the air. It is also heavily utilized in games, for example, Beat Saber and VR Chat, and designing environments for engineering purposes.

There is a combination that utilizes both AR and VR, known as Mixed Reality (MR). In this, real-world and digital objects interact. One early example of MR would be Microsoft’s HoloLens.

All of the aforementioned terms come under the umbrella of the Extended Reality (XR), whether they are creating unreal and simulated worlds for the users to experience, or providing real-world information about the actual world we live in.

Christina Weaver Jackson, the manager of Facebook’s AR and VR policy manager said that as they are continuing to invest in Augmented and Virtual Realities, they are furthering diversity which is very important to ensure that their products meet the diverse needs of the people who use them. She also stated that they were excited to partner up with Women in Immersive Technologies and support their comprehensive community of talented women who are driving the AR and VR ecosystem in Europe.

The co-founder of Women in Immersive Technologies Europe, Leen Segers responded that they were grateful for their allies, members, ambassadors, and their restless energy to make the XR (AR, VR, and mixed reality) industry a better place. She also added that they are always looking to create strong connections with the industry leaders who believe in their mission and Facebook has been one of the first platforms that have partnered with Women in Immersive Technologies, and they are excited to move ahead together.



Read next: Facebook launches New Investment Program to keep an eye on the new app developments

Facebook Will Now Allow Users In The US To Turn Off Political Ads

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Facebook announced on Tuesday that users in the United States can now turn off political ads on the platform. Last year, Facebook declined to fact-check political ads, however, this new feature will provide users more control over what type of content appears on their newsfeeds.

In a blog post, Facebook made this announcement and an op-ed from Facebook CEO, Mark Zuckerberg. Facebook originally announced the new feature in January, but the company is adding it to the platform as Facebook prepares for the upcoming 2020 United States presidential election. The option will be immediately available for some users in the US, and it will be released broadly in the upcoming few weeks.

The new feature will apply to political, social issues, and electoral ads from candidates including Super PACs and various other groups. The option may pop up for some users directly on any political ad across the Instagram and Facebook apps. You can also find the option in the ad settings.

Zuckerberg wrote that Facebook is supporting democracy and the company will still remind those users to vote who use the new feature to turn off political ads. The January post indicated that Facebook will allow users to see fewer political ads. Facebook provided an instructional video, and in this video, the feature offers to display users ‘fewer ads related to the topic.’

Last week, Joe Biden, presumptive presidential nominee, called on Facebook to fact-check its political ads. The company also plans to make the new option available in other countries where Facebook has enforcement on political, electoral, and social issue ads. Facebook is implementing two ad transparency changes. The company has also announced a new Voting Information Center which will provide information to the voters on how they can register to vote, any voting ID requirements, and when and where to vote.

This info center will be modeled after the COVID-19 information center launched in March 2020 and will collect local alerts from officials. These local alerts may also note voting methods adjustments in light of the coronavirus pandemic.

The company states that these efforts are another line of defense against election interference. Facebook is making efforts to avoid a repeat of the social network’s role in amplifying the spread of misinformation in the 2016 US presidential election.



Read next: Facebook and Instagram’s New Feature Shows People You May Know in Between Stories

Messenger Rooms Are Now Available On Portal From Facebook Video-Calling Devices

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Facebook has added some new features to its Facebook Portal video-calling devices. The company announced on Tuesday that it will be launching Messenger Rooms feature on Portal, and users will also be able to go Live from Facebook Portal to Pages as well as Groups.

With the addition of Messenger Rooms, users will be able to start group video calls with up to fifty participants. Moreover, people can participate in the Facebook Messenger Room group video conversation without a Facebook account. Portal Spaces provides users lively backdrops that transform over time. You can use these dynamic backdrops as backgrounds for video conversations.

Facebook explained in a blog post that users can blur their background using Portal Spaces. You can also replace the background with a pre-selected picture using these Portal Spaces. Previously, the Facebook Live app for Portal allowed users to broadcast to their personal profiles. With the new updates, users will be able to go Live on their Facebook Groups and Pages from Facebook Portal.

Facebook Portal owners will now be able to share images from their smartphones through the Portal mobile application while on the Messenger calls. The social network stated that you can now share images from your mobile using the Portal application with your friends and family members while on Messenger call.

The company has also added a new AR effect to Facebook Portal. Augmented reality virtual cards have also been added to Portal which allows users to send immersive cards to mark particular occasions. Two new stories are also coming to Story Time on Portal. The company stated that Facebook will bring two new stories to Portal’s Story Time later this month.

This first story is ‘The Okay Book’ by Todd Parr, and the second title is ‘How To Eat Pizza’ by Jon Burgerman. The social media network said that more titles will also be added to Story Time on Portal this summer. Finally, Facebook will be adding new functionalities to ‘Hey Portal’ voice commands.

The company said that commands in British English will be added and the company will also add the capability to start WhatsApp calls via Portal. These new functionalities will surely be very beneficial for users as people are looking for ways to stay connected during the pandemic. The usage of video calling apps have surged during the pandemic, and the ability to start group video conversations with up to fifty individuals at the same time will be very useful for people. The new features will surely become popular among users.



Read next: Study Discovered That The Instagram's AI Prioritizes Images Showing Skin, Instagram Says The "Research Is Flawed"

Creator Insider provides major updates on YouTube’s Fundraising Policies, Removal of Stories Tab and Addition of Live Category in the Explore tab

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Creator Insider, an unofficial YouTube channel that shares information from the Creator technical team with the entire Internet community. Recently, this channel shared some updates regarding several features on YouTube.

YouTube is a source for doing a lot of good in the world, like raising funds for non-profit organizations or for creating awareness about some social causes.

Many creators keep looking for ways to bring a change in the communities they care about, and make a change. Some creators have recently been found to be encouraging their viewers to repeatedly click or watch ads and videos to raise money for non-profit organizations. While this is being done with the good intentions, yet it is against the Fake Engagement policy and AdSense policies of YouTube. Such videos can get removed, and YouTube will not pay them for their views or clicks.

So, to accommodate this and help these people to achieve their goals, YouTube has revised its Fundraising policies.

Now YouTube allows Eligible channels in certain locations that can Fundraise with ‘YouTube Giving.’ The creators of these eligible channels can add a ‘Donate’ button to their videos and live streams.

If creators are not from the eligible channels, they can use ‘End Screens,’ that can be added to the last 5 to 20 seconds of a video. Third-party fundraising sites like GoFundMe or JustGiving can be linked in the end screens.

And apart from these methods, creators can donate from their specific videos. They can make videos on original content that their audience loves to watch. Creators can tell the viewers that they will donate the revenue from that video to a specific non-profit organization, but asking them or coercing them to click or watch ads to increase the contribution is still not advisable as it is considered spammy activity.

Secondly, when creators want to add the ‘Donate’ button to a video, the content of the video must not be copied from someone else, and if someone else’s content is being used, the creator must make sufficient changes in it and must give the source to avoid copyright infringement.

No one should make false claims about donating to an organization and YouTube is not responsible if the creators pledge to donate money, but they do not.

Another important update is that YouTube is making it easier for viewers to search live streams on the platform by adding an ‘Entry Point’ to an improved live destination on the ‘explore’ tab in more than twenty markets. This will allow the users to join any live stream at any point without any trouble.



The final important update from Creator Insider channel is that YouTube is removing the Stories channel page due to low usage. More features for Stories are going to be launched in the future as per YouTube’s plans. This decision is not going to have a noticeable impact on Stories' views since less than 1% of Stories' views came from that Stories channels page and stories will continue to be viewable on Home under videos on the watch page and in the subscription’s feed.



Read next: Instagram will most likely become a more favored source of news in place of Twitter

Facebook Gaming: Partnered Creators Can Now Access Live Ads, Fan Subscriptions Made Available For Level Up Creators

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Facebook Gaming has now introduced two new updates that will help creators to monetize their content on the platform. Now, more Level Up creators will be able to access the Fan Subscriptions feature, and partnered gaming creators can now access Live Ads. According to Facebook, more than 700 million individuals interact with content related to video games on the social media platform every month.

If any Level Up creator has reached at least 250 ‘returning weekly viewers’ they will then be able to access the Fan Subscriptions feature. This feature allows views to pledge a monthly donation to their favorite content creators. In exchange, these fans get particular perks, such as access to custom emoji and stickers. Facebook Gaming content creators design custom emojis and stickers for their fans.

The company had designed the Level Up program to help video content creators grow their audiences on the platform. In 2018, the company expanded the Level Up program to support gaming content creators in around thirty countries.

The company has also introduced an update for partnered gaming content creators. Now, partnered creators will be able to access Live Ads. When a partnered gaming content creator is streaming on the social network, viewers may see a pre-roll ad below the live stream video. This will help partnered creators to monetize their content. Viewers may also see a photo ad below the live stream video or a new mid-roll ad may start playing in the main video window while the actual live stream continues to play in a small window. The company has introduced this update to help partnered content creators monetize their content.

Facebook Gaming published a blog post stating that the platform has started to test news ways for partnered gaming content creators to monetize the content they have previously streamed on the platform. These new ad units are designed to allow partnered creators to monetize previously streamed content.

It has also been reported that the social media network is developing an additional ad format to help gaming creators to manually trigger an ad break during a live stream. The new format is called ‘Live Breaks’ which will allow creators to trigger an ad break in the middle of the live stream. Facebook will allow gaming creators to choose from 90-second ad break and 180-second ad break. This new ad format is designed to help gaming creators to monetize their live streams.

The company stated that this new feature blends the content created by creators like ‘clip and highlights’ with a traditional ads experience.



Read next: Mobile Gaming Is Going To Have A Blockbuster Year 2020, Beating PC And Console Gaming

LinkedIn is experimenting with a new Support Reaction in its set of Emojis

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LinkedIn is testing a new set of Support Reaction emojis.

According to SMT, Last month, a request was made by LinkedIn user Omer Abedin to Jeff Weiner, then CEO of LinkedIn, for a new set of response emojis as the current ones do not convey the expressions of the users appropriately enough for the situations the world is in right now due to the COVID-19 pandemic.

It seems as if the request was heard and the process was set in motion because today the app researcher, Jane Manchun Wong shared a screenshot of the latest LinkedIn ‘Support’ Reaction under testing and development.

The ‘Support’ Reaction can be visually described by ‘hands holding a heart’ and will be added to the already existing five LinkedIn post Reactions that were introduced last April. This will give the users another quick way to respond to posts with a particular focus on news stories that relate to the COVID-19 pandemic.

This approach by LinkedIn is very similar to that of Facebook’s, where it has introduced its ‘Care’ Reaction emoji set in response to the need of the users’ ability to express themselves beyond the existing emoji set. This change marks the popularity of Reactions as a means of response because a huge platform like LinkedIn would not invest in and/or allocate resources if there was no demand for such features in the first place. This may be one of the reasons as to why we have seen similar response options appearing on various social media platforms as well.

For example, Instagram makes the use of ‘Quick’ responses where when a user views a story posted by another user whom they are following, six emojis appear on the screen for the viewer to choose from. When the desired emoji is selected, it is sent as a direct message to the person who posted it along with the story highlight in case there are multiple stories posted, hence allowing users to appropriately express their emotions.


Another example of how Instagram enables its users to express their emotions is with interactive sticker hashtags. The users can put these hashtags on their relevant stories or posts to spread awareness and through it, the content with that sticker add-on reaches a broader than usual audience as it otherwise would, while also enabling the user to express what they feel through their content.

Reactions have become a habit of regular LinkedIn users, so it makes a lot of sense for the platform to polish and refine the options it provides for its users. However, it is nonetheless very interesting how all of it came about from a simple user request.

Even though Jeff Weiner is not the CEO of the platform anymore, and you may not get much response or interaction from Ryan Roslansky. But it does highlight that despite many requests thrown at them every day, the platform leaders are responding to their its users’ requests.

However, there is no official release date set for the launch of this feature. But you can expect the new Reaction launching on the platform soon.



Read next: Good News! The Latest Hiring Trends Provided By LinkedIn Claim Signs Of Recovery In Various Countries, Globally

Facebook integrates new options for the parenting groups

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Facebook is further empowering the parent's group on its network by adding a set of new options. One of the main addition is the anonymous parent feature, where the parent community will have the freedom to ask sensitive questions without the fear of judgments.

As explained by Facebook, one new option will keep the parent’s identity hidden and allow them to discuss topics they may not be comfortable sharing openly.

Facebook is also adding a new set of badges to the parenting groups. The badges include ‘New Parent’ and ‘Expecting Parent’ to help other members understand the state each parent is at.

Lastly, the social media giant is expanding its mentorships feature on the parenting groups. With this option, the parents can collaborate with each other and offer support as well as guidance during life-changing events, such as birth, moving or changing jobs.

The mentorship program was opened to the groups in 2018 to enhance connections amongst group members. The feature would be especially helpful in the parenting groups as many parents look for advice now and then.

The parenting groups on Facebook are identified as one of the most meaningful communities on the social media network. With the addition of these options, members of the parenting group will be able to maximize the connection with each other and facilitate assistance at a higher level.



Read next: Facebook Will Now Allow Users In The US To Turn Off Political Ads

Google Has Updated Its FameBit Influencer Marketing Platform, And Renamed It YouTube Brand Connect

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As influencer marketing is on the rise these days, especially on video-orientated platforms, Google’s YouTube announced on Tuesday that the company is updating its influencer market platform, FameBit. FameBit has now been rebranded as YouTube BrandConnect. YouTube describes it as a platform where brands as well as content creators can collaborate on branded content for YouTube’s platform.

Lori Sobel, BrandConnect global business head, and Henry Scott Green, YouTube BrandConnect product manager, stated in a blog post that the influencer marketing industry is expected to reach $15 billion by the year 2022. They cited data from Business Insider Intelligence report. According to Business Insider, this industry was worth $8 billion in 2019.

YouTube explained in the blog post that the company will continue to support and drive revenue to content creators. The company focuses on providing measurable campaigns for brands and reaching audiences with genuine and relevant content. They stated in the blog post that the company has developed unique and industry-first features with the company’s branded content platform to support these goals.

YouTube BrandConnect is open to content creators in the United States who have at least 25,000 subscribers. Eligible creators can assess insight-based matchmaking features. These tools lead to branded content deals. Green and Sobel stated in the blog post that the average deal size across the complete-service product has grown by more than 260% during the last two years.

With the new updates, brands will be able to tap new measurement solutions like an organic view-through conversation, influencer lift, and brand interest lift, etc. These new measurement solutions will provide brands real-time results as well as add accountability to their campaigns.

The brand interest lift tool calculates customer search behavior which results from viewing the video created by content creators. In comparison, influencer lift estimates customer sentiment on various categories including brand recall and purchase intent. It is also stated in the blog post that brands will be able to estimate the effect as well as return on investment (ROI) of influencer marketing via Google insights and tools, for the first time on Google’s YouTube.


YouTube BrandConnect will soon expand YouTube’s ad technology offerings to add an app shelf and shopping shelf. With these new technology innovations, viewers will be able to purchase products or download applications that are being discussed in the creators’ videos. They will be able to purchase products or download apps directly from the watch page.

The company plans to roll out a new media shelf which will allow viewers to purchase or rent shows and movies recommended in a video. The new media shelf will be released soon. Sobel and Green concluded the blog post by stating that the company is always looking for new ways to help content creators earn extra money. The company has introduced additional resources to allow content creators to get started creating branded content on the ‘Creator Academy.’ YouTube will continue to invest in its technology and it will continue to expand internationally to bring new experiences to brands, content creators, and fans across the globe.

The YouTube BrandConnect platform will take over from YouTube FameBit on Aug 1, 2020, and the FameBit self-service market platform will be closed on July 31.



Read next: Research Shows That YouTube Influencers Are Most-Trusted By Consumers

Majority of Americans Think That They Should Be Allowed To Express Their Views On Social Media Even If They Are Offensive

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As the public has been requesting for the online policymakers to control the content that is posted online, they themselves are unable to conclude how this action should be done. One of the factors is that nowadays, a large percentage of people believe in the freedom of speech of an individual.

Even though this is the case, people need to understand the cons of doing so and that there should be at least some limitations of what to put out there and what not to. The new report of the Gallup and Knight Foundation state that almost 65% of the Americans favor the idea of letting people express their views on social media, no matter if they are offensive while only 35% believe in letting people only post those things which are suitable for everyone to read.



In conclusion, the majority of the audience wants to be able to say what they want on the internet, however still with some limitations imposed on it. A huge number of people agreed that things like child pornography should not be allowed to put up on the Internet. On the other hand, 85% of the people also agree that deceptive information should be removed from social media e.g. misleading health information. One of the biggest examples of this that we are experiencing in our lives at the moment is the false information that is being spread about COVID-19. Some of these details are so absurd and can also lead to more people being affected eventually.



The main problem with stopping false information is that who will be the person deciding that it is false, which leads to another problem which is that who should be trusted enough to believe them.

The study also took into consideration the view of people, whether they trust social media companies to make the right decisions about what to post on these apps and sites and almost 84% don’t really do so. On the contrary, even fewer people trust the government to make the correct decisions.

Taking into account the new poll of Gallup and Knight Foundation about Section 230, asking people if they think these laws have more harmful than good effects because the companies who put up illegal content have not been made accountable or if they are more good effects because it has given the public on the internet a place to speak up and share their views. We know according to this poll that 54% of the survey participants agree on section 230 doing more harm. A small number of people think that the sites are too shielded, due too which fewer people are motivated to monitor the content.

However, The legal expert Jeff Kossef has noticed that even now there is a lot of uncertainty amongst people about how the laws in Section 230 are carried out.

Recently, Facebook has announced a New Oversight Board which would help it decide more easily on what types of content should be allowed to be posted and which should be restricted for the public to post. The study also questioned the audience about this and at first, they did not support it, but after learning more about the Oversight Board they (81% of the people) started favoring it. Even with this Oversight board of Facebook, it might not much of a use to make many changes after the 2020 Elections.


Due to the confusion caused by Section 230 for the people and the various attempts to remake these laws, it may be a better option if making decisions are not left for these social media platforms to make, rather appointing Individual Oversight Boards to be consulted on any event of a policy changing.

The online surveys, polls, and reports mentioned above had been conducted in December 2019, among 1,628 Gallup Panel members and in March 2020, among 1,449 Gallup Panel members. There is almost a plus or minus 3% margin of error in the figures used above.

Google Rolls Out New Local Context Capability for the 15th Anniversary of Maps

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Google Maps has long been a really useful way in which people can end up getting to where they need to go, and a big part of the reason why that is the case has to do with the fact that it has a lot of routes that can be checked out and it can provide real time guidance which was truly a revolutionary feature when it was first launched. This application is now celebrating the 15th anniversary of when it was first launched, and Google has decided to celebrate this by adding a new capability.

Previously, 3rd parties were only able to add to the maps themselves as well as locations and the like. However, the new capability that is being rolled out is called Local Context, and it will allow 3rd parties to add a lot of other information as well. This information is ostensibly going to make it so that people would be able to learn a lot more about the place they are in, since the information they will be getting from Google Maps is going to be sourced from locals who would know the area best. This would also help local businesses provide more context for where they are as well as what they represent.

It’s important to understand that in a lot of ways, Google Maps has evolved beyond a simple GPS navigation system that people tend to use. The fact of the matter is that it is now becoming a hub for people to learn about culture and the like, and it is becoming a guide that people can use to not just get around a certain area but to actually understand the culture and history of where they are which is definitely going to be something quite important in the long run. This also indicates a much less strict direction that Google might soon start taking in the near future.



Sources: 1. 2.

Are Google Ads Still Worth It for Australian Businesses?

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It’s been almost 20 years since Google’s flagship online advertising program, Google AdWords, was launched. Now called Google Ads, the program still involves bidding on keywords so that a business’s clickable ads can appear on Google’s search engine results page. For example, someone who does a Google search with the keywords “same day flower delivery Melbourne” will see a few clickable advertisements above their results. Those listings may belong to Melbourne companies who’ve bid on these keywords through Google Ads.

Their investment is likely a handsome one: since they’re at the top of the results page, they’re also at the top of customers’ minds. Customers are more likely to click on these search results since they’re the most visible, as well as the most credible-looking. A well-done Google Ads campaign can leverage ads like these to generate valuable customer leads—i.e., the kind that likely result in conversions. And since its AdWords days, Google Ads has become even better at optimising leads for local businesses. From 20 million daily searches in 2000, Google Ads now works with 3 billion daily searches—many of which are for local products and services.

But how much does that matter for Australian businesses that are still looking to make it big? Will an initial investment on Google Ads bring satisfying returns? This article seeks to answer those questions, starting with a briefer on digital marketing and Aussie businesses’ response to AdWords. Ultimately, it argues for the potential of Google Ads for the Australian digital company.

Here’s some insight on campaigns for AdWords Melbourne entrepreneurs, as well as those from other major commercial areas in Australia, can really benefit from. If you own a business in Australia, let this be your guide to starting a digital campaign that gives back the best possible results.

Online Marketing among Australian Businesses: The Scene So Far

Australia’s digital economy is very much on the upswing. Aussies take to the internet more frequently than ever, and it’s often to transact for goods and services that they need. Statista predicts that digital payments will reach a total transaction value of more than AUD 63 million this year. Of that money, almost AUD 47 million will come from digital commerce.

As a consequence, many Australian businesses have heeded the call to invest more in their digital marketing efforts. A 2018 survey from the Content Marketing Institute (CMI) detailed Aussie entrepreneurs’ growing interest in content marketing. Up to 38% of CMI’ssurvey respondents said that their organisation was in the adolescent phase for these marketing efforts. Around 28% considered themselves to be quite savvy at content marketing, while only 32% weretrying it for the first time.

For some time, Google AdWords has been the go-to digital marketing tool for Australian businesses. They’re often helped by search engine marketers who know the ropes. But the platform also has its fair share of detractors. Common complaints about Google Ads, aired by Aussie entrepreneurs themselves, are that it’s expensive and ineffectual.

And in truth, these concerns are perfectly valid—especially if the AdWords campaign isn’t done correctly. But the flipside also applies.A creative, expertly handled, and purposeful Google Ads campaign may turn out profitable for the client company in the end.

What Google Ads Can Still Offer to Australian Businesses



There are six key benefits that the Google Ads program can offer to Aussie businessmen. Done right, a Google Ads campaign can achieve the following.

Visibility


It takes time to reach the top of a Google search page, but the visibility Google Ads will afford you may be well worth it. You’ll get the kind of reach that you wouldn’t be able to get through traditional advertising methods alone. Your business will be visible to thousands of Australian customers on a 24/7 basis.

Credibility

Google Ads can also help your business gain a mark of credibility, which it needs in order to stay competitive. The higher your place is on Google’s search engine page results, the more favourably people will think of your business upon encountering it for the first time. If you’re on page one of the search results for a great combo of keywords, you’ll make a better first impression than your competitors in later search results pages. You will definitely want to know how to maximise your business’s trustworthiness with Google Ads.

Top-notch Analytics

An important reason to tap into Google Ads is its analytics capabilities. It shouldn’t stop at making you more searchable to your customers. You should also know what customers’ behaviour is like after they click on your ads. Competent marketers will help you derive key business insight from Google Ads analytics, and they will do so in a clear, exact, and accurate manner.

Quality Leads

A well-executed Google Ads campaign is a targeted one. You may want to draw inspiration from Australian digital marketing firm Dilate on this. Their strategy is to cast a smaller net instead of a wider one and emphasise smarter, more concentrated efforts than generic, wide-ranging ones. This approach speaks to the heart of AdWords: the right keywords, the right message, and proper alignment with the user’s intent. With this Google Ads strategy, you’ll find the customers who are actually looking for you—and make it easier for your sales to push through.

Competitive Edge

AdWords has long been a useful tool to set businesses apart from their competitors. Once you unlock the formula for a successful Google Ads campaign, you can get ahead of your peers in localised searches. This will establish you as a top contender for your area and for your business industry, thus leading customers to choose you over your competition.

A Return on Your Investment

The mark of a successful Google Ads campaign is undisputed ROI. If your business is able to score higher click-through rates on Google, it will also equate to a cheaper cost per click. Ultimately, this addresses the cost factor. You’ll be able to balance the cost with higher margins on your products and services. In a great Google Ads campaign, the numbers will speak for themselves. That’s why you’ll want a search engine marketing (SEM) partner who’ll take a concrete, data-driven, and results-based approach for you.

How the Google AdWords Experts at Dilate Can Help You Leverage Your Marketing



Dilate is an Australian digital marketing agency that pegs its accomplishments on those of its clients. The company’s SEM experts perfected their craft with Google Ads when it was still known as AdWords. For sure, they are building that expertise now, and all in the service of homegrown Australian businesses.

The agency runs AdWords campaigns that are truly ROI-driven, as that’s the only kind of campaign that’s worth its salt. Their customised approaches to search engine optimisation (SEO) and content marketing are founded on discovery, relationship building, and properly growing entrepreneurs’ customer bases.

To get your name out there, consider the services of a digital marketing agency like Dilate. Use Google Ads to propel you in your desired local markets—and become 21st-century leaders in your home industry!

Featured photos: ShutterStock

Security Researchers Have Discovered A Huge Spying Effort Via Google Chrome

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Recently, Awake Security researchers discovered a spyware effort that attacked people via over 32 million downloads of Google Chrome extensions. Google stated that the company removed over 70 malicious add-ons from Chrome Web Store after the researchers alerted Google last month.

Scott Westover, a Google’s spokesperson informed media outlets that its company takes action when it is alerted of extensions in the Web Store that violate Chrome’s policies. The free extensions siphoned off the browsing history of users and data that provided login credentials to internal business tools.

Gary Golomb, co-founder and chief scientist at Awake Security, stated that this is the most far-reaching malicious Chrome Web Store campaign. However, Google denied to provide details on how this spying effort compared with previous campaigns. The company also declined to provide details on why Google did not detect and removed the bad extensions on its own.

It is still not known who was behind this spying effort. Awake stated that the developers delivered fake contact info while submitting the bad extensions on Google. Ben Johnson, founder of Carbon Black and Obsidian Security, and a former National Security Agency engineer, stated that anything that gets you into the browser or email or other sensitive areas of other users will be a target for organized crime and national espionage.

Golomb explained that the developers designed these extensions to avoid being detected by antivirus software. The researchers discovered that if a user used the browser on a home PC, it would link to various websites and transfer information.

Over 15,000 of the domains in question were interlinked, and they were purchased from a small registrar in Israel, Galcomm. Moshe Fogel, Galcomm owner informed media outlets that their company is not involved in any malicious activity, plus they will cooperate with law enforcement and security agencies.

The ICANN (Internet Corporation for Assigned Names and Numbers) stated that it received few complaints related to Galcomm in the past, but it did not receive any complaint about malware. In 2018, Google stated that the company would enhance security by increasing human reviews. However, in Feb 2020, a Chrome campaign was discovered by Jamila Kaya and Cisco System’s Duo Security that stole data from approximately 1.7 million users. Then, Alphabet Inc’s Google discovered 500 fraudulent extensions.


Photo: S3studio/Getty Images

Read next: Google Confirms That The Company Is Experimenting To Hide The Complete Address From URL Bar In Chrome

Facebook’s Attempts to Replicate Office Culture Through Workplace Hampered by Employee Monitoring, Content Censoring Features

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Workplace is Facebook’s attempt to provide services that offices and companies would be able to use in order to maximize interactions between employees as well improve efficiency in the workplace. Since working from home is quickly starting to become the norm and a big part of the reason why that is the case has to do with the fact that the covid-19 pandemic is preventing people from going outside and this makes going to the office impractical as well as highly dangerous in a wide variety of ways.

However, as much as Facebook would like to think that Workplace will be able to emulate office culture with features like “casual hangouts” that can be started spontaneously, there are a lot of features that the service has which many people are finding to be somewhat concerning, i.e. according to TheIntercept. One feature allows employers to censor words that they don’t want employees using, allowing them to prevent words such as unionize being used. This is the sort of thing that could potentially end up causing a lot of problems because of the fact that it would suppress labor unions from forming, thereby infringing on labor rights and the like.

While this feature has been rolled back after criticism from employees, employee monitoring is still a serious issue. It is making it so that employees can’t speak freely to one another on Workplace, making the service a more employer oriented feature rather than anything that employees might want to use. Facebook would definitely want to try and make it so that this sort of thing is addressed, otherwise they will have essentially created a surveillance system that employers would be able to use in order to oppress employees and spy on them, something that would make the service highly unpopular and might decrease Facebook’s good will in the world around them.




Read next: Facebook and Instagram’s New Feature Shows People You May Know in Between Stories

Zoom Made A U-turn, Will Now Offer End-to-End Encryption Feature To All Users

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Zoom officially announced on June 17 that the company will now offer end-to-end encryption feature to all users. The California-based company had originally planned to offer this option to paid users only. The move indicates that Zoom is continuing to address criticism. Zoom has faced criticism over security and privacy issues during the pandemic.

The Zoom app has attracted millions of users during the coronavirus pandemic as the pandemic forced a lot of individuals to work from home. The new change may also keep a lot of users from switching to alternate video-calling services offered by competitors such as Facebook, Microsoft, Google, and Cisco.

The E2E encryption technology prevents anybody except the participants of a call from access the information in the conversation. With this technology, Zoom will be able to enhance the privacy of its service. End-to-end encryption not only protects users against hackers but it also makes it impossible for law enforcement or government agencies to access the content. Government agencies cannot see the content even if they have the legal right to access the information in the conversation.

Eric Yuan, Zoom CEO spoke to analysts earlier this month on a conference call. He said that the company will provide the end-to-end encryption feature to those customers who paid for Zoom’s enterprise or business plan. Zoom was previously providing the feature to paid users, however, the video-conferencing software company has now made a U-turn.

Zoom CEO wrote in a blog post that the company has figured out a way that would balance the legitimate right of all Zoom users to privacy and their safety on the platform. This will allow the company to offer the end-to-end encryption feature to all free and paid users across the globe while also maintaining the ability to prevent and combat abuse on the platform.

The feature will be made available in the beta version of the Zoom app in July 2020. The host of any meeting will be able to enable or disable this feature, and account administrators will have the option to enable or disable end-to-end encryption for individual accounts and groups. The feature will not be turned on by default, and the default setting will be 256-bit advanced encryption, or AES encryption. The current options protect data from unwanted access while the data is moving across the internet.

You will have to go undergo a one-time verification process to enable the higher-grade encryption feature. The service may ask you for additional information like your mobile number for the verification process.

Eric Yuan stated that several leading companies perform similar steps on account creation for reducing the mass generation of abusive accounts. The company will be able to prevent and combat abuse by implementing risk-based authentication, in combination with the current mix of tools and features of the Zoom app.

In the most recent quarter, the revenue of the company grew by 169% as the usage of the Zoom app surged during the pandemic. Zoom’s stock price has increased by nearly 250% year to date.


Photo Credit: NurPhoto via Getty Images

Read next: Zoom Has Peaked and Faces Stiff Industry Competition, Can It Survive This?

Twitter enables ‘Voice Tweeting’ to bring in a more engaging experience for its users

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A few weeks ago, Twitter was spotted testing the feature of voice tweeting, and today, this functionality has officially rolled out for a limited set of iOS users. In a few more weeks, more numbers or all the users of iOS are expected to get this feature too. A 140-second long voice tweet has been enabled for now, and it is quite good for communication in comparison with 280 characters.

The reason behind Twitter introducing this new feature is that it wants to provide a more human experience for everyone, whether they are storytellers or listeners. Maya Patterson and Rémy Bourgoin have said in a blog post that a user can post anything in their voice tweet, be it a small incident that happened in the morning that a user wants to share with others, or it can be a journalist breaking a news through the platform. Voice Tweeting will hopefully give the users the ability to share their thoughts and express their emotions and feelings more easily, with their followers.

If anyone using an iPhone wants to check whether they have the new feature of Twitter or not, all they have to do is to look for a wavelength-icon, quite symbolic of ‘voice’ in the tweet composer. It will be seen right by the photo selection button. By tapping it, the user can start speaking and recording their voice tweet which keeps taping up to 140 seconds. Once the 140-seconds limit is reached, Twitter will stop it and start recording a new voice Tweet which will be added to the same thread of the initial tweet.

This feature is slightly different from the audio message option in WhatsApp and Facebook Messenger. In both these apps, once a voice message limit ends, the user has to tap into the recording icon again to continue audiotaping the message. The same is for Instagram Messenger as well.


The voice Tweet will show up in a new style with the user’s Twitter profile picture, and the followers will see it like any other tweet in the timeline feed. If they want to listen to a voice tweet, all they will need to do is to tap on it and the tweeter’s voice will start speaking to them.

For the time being, voice Tweeting is going to be available for iOS only. It is not known when it will come for Android users.

This is a very interesting feature and most of the people are very happy with it because it adds a more personal touch and a closer means of connectivity. Besides, it adds more humanity and authenticity to the message that a user wants to convey in comparison to what a text would translate.

Politicians and other public figures can Tweet away using this feature and that will add more ‘feeling,’ making their followers feel more connected to them.

However, some people have raised their concerns about this feature. Goldie Chan, the CEO and video podcaster of Warm Robotics has said that voice Tweeting can make users a target of stalkers and all other types of malicious cybercriminal activities.

Let us see how the majority of people react to it once it rolls out for a broader audience, including the Android users too.



Read next: Instagram will most likely become a more favored source of news in place of Twitter

Google Will Soon Make Phone Prompts Notifications The Default Two-Factor Verification Method

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A lot of people think that 2FA (two-factor authentication) is more secure if mobile phone numbers are not used in the process. During 2019, Twitter admitted that the social media platform used mobile numbers to target advertisements even for those users who declined that. Moreover, if mobile numbers are used in two-factor authentication, it can help hackers to execute SIM hijacking attacks.

Now, the tech giant company, Google is putting this wisdom into practice. Google's G Suite team announced that it will make smartphone verification prompts the default for two-factor sign-ins. Starting from July 7, 2020, Google will default to phone notifications for two-step logins for all eligible users unless a user is not using security keys.

Recently, the company made it convenient for users to use security keys as well as Google’s Advanced Protection Program. It is easier for users to use security keys to protect Google Accounts on iPhones. Google rolled out new changes at the start of this month, and everyone with an iOS device (iOS v13.3 or above) can now use Titan Security Keys offered by Google. Users can use these Titan Security Keys to secure their work as well as personal Google accounts.

With this new change, if you are signed in to your Google account on your smartphone, you will receive a notification from Google if you are signing into your account on a different device. The notification will ask you to prove that it is really you logging in on a different device. The new change will the two-factor authentication feature more secure and easier for users.

If you still want to use other methods such as SMS codes, you can still use those methods if they are available. The company has announced that users will still have the option of different methods available to them. However, users will have to choose those different methods.


The company has started to roll out the change to users, and it may take up to 15 days for the new change to reach your device if you are a person who is using an institutional or corporate Google account. The new change will ultimately enhance the security of Google account across the board. The 2FA (two-factor authentication) system that relies on phone calls or text messages are vulnerable to SIM hijacking campaigns. These SIM hijacking campaigns can lock users out of their accounts. The SIM hijacking technique usually involves making phony SIM swap requests. Then, the attackers use the gained control to obtain login credentials that require 2FA (two-factor authentication). The change will limit the need for those older methods such as SMS codes or phone calls in several situations. We can say that this new change will ultimately improve Google account security for users.



Read next: Google’s New System Called Block Store Will Make It Easier To Log Back In With Your Apps While Switching To A New Mobile

Google Play Store Is Testing A New Way To Purchase Android Subscriptions Without Requiring To Install The App

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Google is currently testing a new way of selling app subscriptions with select Android developers. The new method will allow consumers to purchase app subscriptions from the Google Play Store without even requiring to install the application itself.

The news was first hinted last week when the company launched the Google Play Billing Library Version 3. It is an updated set of developer tools designed for pressing Google Play Store payments and handling purchases of various digital products. On June 10, Google released the Android 11 beta version for Pixel smartphones.

Google published a blog post stating that the Play Billing Library Version 3 will allow the users to discover and buy digital goods outside of their application, like across the Google Play Store. The company stated that one example is the friction-less subscription promo code redemption experience.

For example, the company imagines a situation in which a person redeems a smartphone application subscription promo code, say for a free trial, then the user is automatically enrolled into a paid app subscription that initiates once the free trial of the app has ended.

To allow that, the company is allowing developers to receive as well as process a future payment unless the user cancels or opts out during the free trial period. According to TechCrunch, this new feature will not only stop with promo codes. Google will extent this feature to proactive purchases of app subscriptions via a Google Play Store listing. This way, users will be able to install as well as purchase app subscriptions while also receiving the free trial of the app, all with just one action.

For instance, TrueCaller is a robocall-blocking application that comes with a three-day free trial. Then, the users have to purchase a monthly subscription for $3. Google will now allow TrueCaller to offer all of that in a single bundle with a ‘free trial and install’ option. This option will appear next to the standard ‘install’ option available in the Play Store.



This way, if a person installs any application without reading that the app involves a paid subscription, they will not have to sign up and confirm payment details inside the application. This move appears to be part of the company’s efforts to support digital subscriptions and to reward app developers.

There are a lot of applications (fleecewares) that use misleading marketing in the way smartphone OS handles free trials and paid subscriptions to get people to install an application and agree to pricey subscription services before even using the app. These applications usually use the allure of a trial to trick people into agreeing to pricey subscriptions and dubious terms beforehand and then making it hard for users to cancel.

Google announced in April that the company will start tightening rules around in-app subscriptions to make it convenient for users to cancel subscriptions and to force app developers to be transparent across trials, billing cycles, and various methods that developers may use to scam people. Google implemented the new rules yesterday.

Read next: Security Researchers Have Discovered A Huge Spying Effort Via Google Chrome
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