92 Percent of marketers say social media is important channel for their businesses, reveals new study from adweek.
"Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement."
Take a look at this infographic called "A Glimpse Into Marketers' Social Media Strategies" for rest of the findings.
