Social Media Analytics: It's Not A Sprint

In the past few years, business have rushed to use social media. About 94% of all businesses now use some form of social media to promote their brand and engage with customers. While companies sprint to master social media, the social media analytics is more of a struggle. Businesses are continuing trying to understand and measure the return on investment. To be successful, companies need to define their social media goals, know their online audience and have to realize that social media is a marathon.

How much traffic to your website is coming from social media, what is the top content snapshot or the top 10 URLs that lead to website clicks.

Measures in terms of follower count, fans.

Measures in terms of mentions, likes, shares, tweets to retweet ratio.

Where do your competitors stand in terms of followers, engagement, share of the voice.

Measure the percent of mentions within the industry that are your brand.

To win at social media marketing you have to put in the time. It's not a sprint to the finish it's a never-ending marathon. Businesses that spent more time on social media saw best results.