17 Incredible Retargeting Ad Stats - Infographic

This infographic from wishpond presents 17 incredible retargeting ad stats that every digital marketer needs to know.

Some key stats are:

According to comScore study; Retargeted ads led to a 1046% increase in branded search and a 726% lift in site visitation after four weeks of retargeted ad exposure! A clear sign of heightened brand awareness and recall.

With retargeting the percentage of users who return and complete the check-out process increased to 26 percent.

68% of marketing agencies and 49% of brands are moving dollars from traditional display advertising and retargeting.

67% of online advertisers are now using Facebook's FBX exchange for retargeting.

38 percent of online advertisers have tried Twitter's Tailored Audience exchange.

Source: wishpond.com

Source: wishpond