Social media is still a young platform when it comes to customer service. Both customers and companies are in the “figuring out” stage, where both parties are trying to understand how best to communicate with each other.
Therefore, it should come as no surprise that social media platforms have their own “rules of conduct” and “language”. Learning social media etiquette is an extremely important aspect of customer service on platforms like Twitter and Facebook. Equally as important is learning how to best manage your communications over various social media platforms.
With the right mixture of tools and a willingness to keep a tab on all conversations with customers, you can ensure that maneuvering your way around various social media channels and communicating with customers is as effective and efficient as possible.
Should you be having trouble with customer service through social media, then read on and take a look at this infographic by Virtualvip. In it, you'll find all sorts of information, from the increasing relevance of social media platforms with regards to customer service to the sorts of tools you can use to manage your social media channels. Plus, a few case studies on how to (and how not to) use social media to your advantage.