Did you know that more than half of Facebook users (56 percent) say they clicked on an advertising banner (in their timeline). And that over 500K Facebook business pages are paying to boost their content.
What if I told you that U.S. social Ad spending is estimated to increase by nearly 200 percent, to reach $15 Billion in 2018.
Social media advertising is big business, and to see just how big it is in different regions of the world and which platforms are most preferred by advertisers, take a look at this infographic from Invesp for a global perspective.