The team at BellPottinger has identified the 15 digital marketing trends you need to know for the year ahead. Their analysis looks at the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year. This helps us understand what will make a real impact in the New Year.
Here are some key highlights:
• Branded content was the most popular content marketing tactic in 2014, and will grow from 37 percent to 47 percent in 2015.
• By 2017 more than 2.5 million mobile augmented reality apps will be downloaded.
• Companies that are personalizing web experience are seeing an average 19 percent lift in sales.