A website isn’t just enough anymore to make your presence felt. The digital storefront of every successful business today extends to social platforms like Facebook, Twitter and YouTube. Not only do marketers get close to their target audience and demographic groups, but the later also acts as a suitable forum to spread the word. Experts believe that if a brand has been able to make a successful presence in social networking sites, they are also the ones leading their industry. Social media can take you to places where you never thought to be able to influence. Now a day’s marketers and businesses needs quick results in very less time so they use social media automation tool to reduce activity time and improve productivity. This is also why social media automation is being regarded as a crucial tool for all web marketers. Here are the basic advantages delivered by a social media automation tool.