Marketers often struggle when formulating posts for different social networks. So, when in doubt use this reference guide. Bookmark it, take notes, and make every future social media update count!
YouTube:
The most important element for any YouTube video are as follow:
Title: The title is what gets people to click and watch your video so you should spend a lot of time working on it. Limit the title to 70 characters for best results on both YouTube and Google search.
Thumbnail: Custom thumbnails attract more people when it comes to overall clicks. Make sure they look great. The best size for a thumbnail is 1280 x 720.
Description: Use keywords in the description to help your videos rank better and include links to your site/blog to increase traffic.
Call To Action: CTA in videos increase subscriptions, likes and comments.
Learn more social media (Facebook, Twitter, Google+ and Pinterest) optimization tips in the infographic below, which comes courtesy of Quicksprout.