"As of the third quarter of 2014, Facebook had 1.35 billion monthly active users. That amounts to 67 percent of Internet users in the U.S. and 66 percent of total social media sharing on iPhones. When it comes to brand communities, Facebook is equally dominant. The average Facebook brand community is 3 times larger than the same brand’s corresponding Instagram community, 2 times larger than its Twitter following, and over 50 times larger than its Pinterest and YouTube communities.
Its global impact is undeniable and its ceiling is unlimited. But in order to know where Facebook is going in 2015, marketers need to understand what changes were made in 2014."
From organic reach to mobile advertising, the infographic below from Crowdly illustrates the most impactful changes Facebook made for brands in 2014, as well as, breaks down the most important updates, and gives a blueprint for success in 2015.