"Why do brands care about Millennials? By 2020, Millennials will have total more than $1.4 trillion in spending power. For brand, that means that if you are not reaching Millennials, you are not keeping pace with the future. Content drives brand connections, but of your content is completely failing to engage your target audience, then what is the point? 62% of millennials feel that online content makes them feel more connected and loyal to brand, but only 32% find today's brand communications helpful. There is a serious opportunity to be seized in millennials, but there are some necessary elements brands must include in their content strategies to strike while the iron is hot and convert millennials into life-long brand advocates."
Take a look at this infographic created by newscred illustrating why your content marketing efforts fail to reach your target audience.