Mobile marketing is essential to any digital marketing strategy. According to Formstack, smartphone conversion rates have gone up by 64 percent, compared to desktop conversion rates. Of course they have! More and more people are using their mobile devices to make purchases, catch up on news and otherwise stay connected with the world.
However, as important as it is to have a mobile marketing strategy, it is even more important to avoid the most common mobile marketing mistakes. Effective mobile marketing can significantly boost a small business’ online presence. Bad mobile marketing can, however, ruin it.
In this infographic, Formstack takes a look at the 5 most common mobile marketing mistakes, and what you can do about them. With quick, and easy, fixes for the most common mistakes available, there is no reason your mobile marketing strategy should lag behind the competition’s.