The folks at BuzzStream and Fractl conducted a survey of more than 900 respondents to better understand why people un-follow brands on social networks. And the infographic below, titled The Unfollow Algorithm, illustrates what they found.
Here's are some key highlights:
• On Facebook, 25 percent said that they unfollowed a brand's official social media account in the last month.
• On Twitter, 12 percent of Tweeters said that they unfollowed a brand in the last few days.