Smart marketers know that “Snackable” content is one of the most effective ways to engage with their customers, however, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place.
Therefore, the team at Oracle has produced this infographic, that'll serve as you quick guide to assessing your business's content marketing maturity level.
Question your competencies and sophistication around areas such as creating buyer personas, editorial calendars, audits and analysis, and theme and content ideation and creation. Then discover solutions that will help you plan the content that will most resonate with your customer base and achieve your business objectives.