Technology is opening up new possibilities for customer engagement, and marketers are taking note. The Economist Intelligence Unit and Marketo recently conducted a survey of more than 400 global senior marketing executives and this infographic illustrates some of the findings, most relevant for Business-To-Consumer marketers.
Key takeaway: In order to be successful in the next 3 to 5 years, B2C marketers will need to utilize more marketing technologies to create a more personalized and engaging experience for their customers.