According to the Google Trends data on infographics, we can clearly see their outstanding growth in search interest. The popularity of this phenomenon began to steadily increase in 2010 and has been continuing to do so ever since. This kind of demand requires multiple players entering the game field to assure the corresponding level of supply. That’s why these small visual presentations are all around us no matter what we are looking for on the web. A lot of companies try to increase their visibility and awareness among consumers by using marketing infographics. But it doesn’t always guarantee you the results you were hoping for. In order to use infographics to your advantage, you have to understand the reasons behind this incredible popularity. They will help you to understand what people are interested in and how to give it to them.