The Basics Of Local SEO For Businesses

Is the address associated with a business Google+ Local page located within the city being search for or the city the user is searching in? If there is no geographic location specified, but there is local intent, Google will often limit Google+ local listings displayed to those within the proximity of the user.

Do the categories with the Google+ local page accurately describe the business associated with the Google+ Local page? Custom categories may be useful if the business provides niche products or services that users commonly search for by name.

How close is the business' location to the center of the city (the centroid) as determined by Google? Such determination can be based upon the population center or based upon the business center of the city.

How relevant and authoritative is the domain of the website associated with the Google+ Local page user's search query?

How many internet directories, i.e, phone directories or niche directories, is the business listed in? Google uses these listings as "citations" which are likely treated like unto references validating the existence of the business' at physical location.

Title Is the name of the city and state in which the business is located in the title of the page on the business' website associated with the Google+ Local page?

How many reviews are associated with the business on the Google+ Local page? How many those reviews were submitted via Google+ Local? How many reviews were submitted via other platforms. e.g. yelp. Some experts postulate the reviews submitted via Google+ Local are given more weight.

Is the area code associated with the locale the user is searching for, or searching in, present on the Google+ Local page.