“Make sure the LP CTA on that evergreen listicle is above the fold, and keep an eye on the CTRs.”
“OK. Did you split test that CTA?”
Online marketers have their own language, and for the uninitiated, it can sound like a secret code. Whether you're an online marketer yourself or just need to communicate with one, use this reference guide to quickly unscramble all the acronyms and jargons.