“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
"Here's the scenario: You have social profiles and pages set up on top-ranked social networks. You have a great content strategy to ensure you’re publishing on a daily basis to each network. But there’s something missing: customer engagement.
Regularly updating social profiles and pages with quality content can help build engagement with fans. But to really connect with target customers, you have to find them and start those conversations."
Here's an infographic from Salesforce Canada Blog that illustrates how to find and engage with your target audience on Facebook, Twitter and LinkedIn.