97% of the impact on an audience comes from the visual message that you are conveying, not the actual text of the content itself. It has been proven that people respond differently to what they see rather than what they think they need to engage with. This is an important consideration to achieve your marketing goals with the marketing tactics and strategy that you will be executing. If your end goal is to get sales, a humourous advertisement may get people talking about your product. However, it may not transfer into sales. Likewise, a visually appealing picture may be shared virally online, but without a captivating call to action, the results of the campaign may suffer.
There are digital agencies who understands the content structures and strategies that are required to execute a successful marketing campaign. As a marketer, you need to give people the content that appeals to them. Rather than recreating the wheel, businesses can adopt methods used in their successful campaigns and implement it into your campaign.
Online, the majority of people engage with visual images. People also respond to direct messages in text. You can see this with the popularity of shared content in the forms of picture images, memes, videos and infographics. Below are some of the points to bear in mind when using visuals as a part of your content marketing.