With so many social networks to post content online, it's hard to decide which platform will help companies reach their business goals. This infographic, created by Kent State University, drill down to show how each channel works best and when.
For example:
Did you know that 80 percent of social media users prefer to connect to brands through Facebook versus other social networking sites. And that photos on Facebook generate 84 percent more link clicks than text and link posts, while auto-posting decreases likes and comments by 70 percent.
Similarly on Pinterest, Tutorial, guide, DIY and recipe photos see a 42 percent higher click-through rate than other photo types.
Take a peek at this infographic (below) for more insights and tips.