Today, more than ever, emails are being opened on mobile devices. We generally have our smartphone or tablet within reach at all times, so it stands to reason we’d prefer checking them for messages rather than log onto a desktop. This presents marketers with a great opportunity for increasing open rates and ultimately boosting the success of their campaigns. Especially given that research from the Email Marketing Industry Census 2015 found that just 34 percent of companies just have the ‘basics for mobile optimisation in place’. If you’re not optimising your campaigns for mobile devices, then you could be seriously falling behind the pack.
With that in mind, here are five top tips which should help you optimise your email campaigns for mobile devices: