According to the 2015 Form Conversion Report, contest forms have a 35% conversion rate, which is 11% higher than any other form. That said hosting a contest is a great way to grab visitors’ attention and shower potential customers with goodies.
But before you decide to run that contest check out the new Federal Trade Commission (FTC) Q&A section on its Endorsement Guides. Detailing the dos and don’ts for the future of advertising, The Endorsement Guides are a marketer’s best friend.
What do these updates mean for marketers looking to take advantage of generating leads through social contests? In two words: conspicuous and clear. State what you may think is obvious and without abbreviation in order to avoid any red flags.
While adhering to the new guidelines, put these best practices into play for a winning combination: