According to research, there were around 47 billion web pages in Google index by May this year. For a business trying to stand out from 47-billion page crown to find new business, this is not good news.
Online marketing is all about creating and nurturing meaningful engagement, especially for businesses with longer sales cycles. This means you build meaningful relationships with your page visitors so that they come to rely on you as an industry expert in your field and trust your message. This engagement also attracts search engines to your business.
Having a blog provides an effective platform not only for SEO, but also to enable every brand to build its brand image, increase traffic as well as raise awareness and brand reputation. A blog gives the space on which to regularly provide high-value, high-quality and fresh content for your users. This ensures you always have your visitors coming back, increasing engagement and consequently ranking.
Below are some reasons blogging is critical for any content marketing strategy: