Marketing a small business was hard before the Internet was invented, but at least back then it was simpler. Now, we have Google, a giant platform made of thousands of smaller platforms in which to market. As a result, there are so many decisions to be made when determining how to best market yourself online.
As a small or local business owner, it is nearly mandatory to utilize SEO. Without it, how can you build up your validity and credentials? We now know that search is the number one driver of traffic to content sites, beating social media by more than 300%, so the importance of search engine optimization goes without saying.
If you have quality links from other web pages, Google will rank you higher on search engine results. Improving your search engine results should be the name of the game when marketing your small business in 2015.
SEO has come a long way since its inception. Great content is now the stepping stone to getting the links you need to build your credibility. If you can create quality content that includes your relevant keywords you will attract links and be well on your way to building your SEO.
With that being said, there are plenty of mistakes out there just waiting to be made that will hurt your site’s rank and visibility. How can you avoid the big SEO mistakes? Avoid this list of common mistakes, and you’ll be optimizing in no time.