Despite it's seemingly partisan naming, marketing automation is growing into an indispensable tool both sales and marketing teams. Sales teams become more effective, marketing teams can do more with less, and accurate return on investment (ROI) and common goals align the two departments better than ever before. Let's take a look at infographic that showcase how each group uses automation for success.
Infographic: Marketing Automation: is it a Sales Or Marketing Tool?
Infographic source: Pardot.com/marketing-automation-sales-or-marketing-tool