When social media platforms started coming on the scene over a decade ago, there was a novelty factor that caused marketers to get a bit overzealous. It didn’t hurt that most of the popular social networks were technically free (at least to join), and the idea of reaching the masses without having to sacrifice sacred budget made countless businesses jump on the bandwagon. But fast-forward a few years and there are new schools of thought about how to use social media to your brand’s best advantage. While it may have been the norm to spray the same content out through every social network you could, times have changed. Here are a few tips to bring you up to speed in the strategic social media era.