Keeping in touch with social media can provide a wealth of information for planning your advertising campaigns.
After all, successful brands know that change is constant for cultural and societal tastes. This extends even to social media trends, and your customer base’s reactions to your advertising and branding efforts.
These responses can be unexpected, yet positive all the same, as with Coca-Cola’s Share-a-Coke Campaign.
They can be negative but reversible, as with the case of HoneyMaid Graham Crackers.
By staying in touch with what people talk about and share online, you can extract valuable insights to make your brand connect to them faster.