The 5 Core Elements of Online Content Marketing
The core elements Business blog
Blogging is extremely useful for connecting with your audience, expanding your brand online presence, and acquiring new customers. There is also a strong correlation between blog post frequency and customer acquisition.
eBooks and white papers
These longer content pieces often take more time and resources to produce. Generally, a prospect must complete a form on a landing page before they can download the content, this instantly converting them to a business lead. Because their production is more extensive, eBooks and white papers are considered premium content marketing offers.
Webinars and Webcasts
Webinars (aka web conferences) are live, interactive online meetings in which viewers are often encouraged to ask questions. Webinars on Google Hangout are great for promoting new content pieces.
Webcasts and podcast contain visual/audio content that can be downloadable and listened to at any time. Though lacking the element of interactivity, they can be broadcast to reach a very large audience.
Video
Thanks of the increasing popularity of video-friendly mobile devices and social sites like YouTube, video marketing is finally gaining momentum. Studies have shown that those who view video are much more likely to make a purchase than those who do not.
Email marketing
Still most popular form of online content marketing, many businesses are using email marketing as more than just a direct sales channel. Both B2c and B2B marketers are using email as an efficient and cost-effective way to provide valuable, relevant content to prospects and customers
