If you use YouTube a lot you have probably seen the occasional live streaming of events like concerts or video game plays. YouTube has a robust streaming service for any business or personal channel that wants to show something live. It's a lot easier than you may think, and we're going to show you what you need to do it.
YouTube began offering livestreaming back in 2012 and has gone big on it ever since. The bar for being allowed to livestream used to be pretty high, but now anyone with a verified account in good standing can set up a livestream, and that unlocks a lot of doors for new marketing opportunities.