A marketing dashboard or analytics dashboards can be one of the most useful tools that a marketer can use. With all the customizability, however, comes a series of challenges. What sort of metrics do you add to your marketing dashboard? How do you arrange them? What’s the easiest way to read them? Most importantly, how do you ensure that you can access the information that you need?
First of all, picking the right tool is paramount. There are many analytic and marketing dashboards, and the right one is always dependent on what sort of information you need. Here are a few of the most popular and recommended: