Social Media is not just another channel for push messages, it's about meaningful conversations to develop mutually beneficial relationships with your audience. Have a look at below infographic called building your audience with Social media.
Remember that social marketing success doesn't happen over night; be committed to do it properly and the ROI will come.
Building Your Audience With Social Media
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![Building Your Audience With Social Media [infographic] Building Your Audience With Social Media [infographic]](http://www.rssing.com/inc2/img/tinyinf.webp)