With 77 percent of preferring communication through email, according to ExactTarget, keeping these trends at the forefront of your email marketing campaigns will enhance their effectiveness.
Calling email a responsive email will disappear, not because the practice is going away, but because it will be necessary to think mobile first and other platforms second. Responsive email design will just be email design.
Enhanced technology such as animation can be an effective tool to set your campaign apart from the pack. Animated Gifs can be viewed in almost all email clients. This helps showcase products an entice readers by attracting their attention.