Using Instagram as a business can be huge for reaching new customers and connecting with your current customers, especially if you have a product or service that easily lends itself to taking beautiful photos. However, many businesses just aren’t sure how to promote themselves on this social platform. Luckily for them, there are plenty of ways in which you can build a stronger, more loyal Instagram following without having to run sponsored ads or waiting years for your numbers to explode. Here are three ways your business can naturally find more success using Instagram in 2016.