It’s hard to talk about Internet marketing nowadays without focusing on influencer marketing, which seems to be the method of choice for numerous content marketers out there. As opposed to some other marketing concepts, influencer marketing doesn’t involve marketing to your customers directly in order to boost your conversion rates. Instead, it revolves around influencing a group of people, or separate individuals, whose word holds a great deal of weight among your target audience, and which can influence their decisions.
Your goal as a marketer is to establish a fruitful partnership with influencers that will be beneficial for both parties. As we’ve pointed out, an influencer can be anybody: a journalist, an expert in some field, or perhaps even a blogger or a vlogger with a large number of followers which tune in regularly to check out what the influencer has to say.
Because influencer marketing involves methods that are much less aggressive, it is somewhat tricky to find the right balance between making an impact, while remaining subtle and genuine, which is why we have put together this step-by-step guide on influencer marketing which can help you in building your own influencer outreach campaign.