Social media marketing could never be utilized to the fullest without relying on advertising. The stats are proof enough of this What makes social ads so powerful is not only do they take advantage of the popularity of social media platforms, but they also have a way of getting businesses to their target audience based on the latter's social media activity alone.
This is one of the main reasons why online businesses should grab at the opportunity that social advertising provides. Much like other forms of advertising, though, social media like Facebook, YouTube, Twitter, and LinkedIn have their own standards when it comes to placing ads on their sites. Factors such as ad types, ad dimensions, character limits on the title and description, etc. would still have to be considered to make sure that no ad guidelines are broken. This applies for both desktop and mobile versions.
For a complete list of types of ads that each social channel is offering, use the ad dimension infographic (featured below) designed by Dot Com Infoway. It provides a convenient view of the various ad sizes that you can choose from statistics and figures regarding the best performing ads are included as well.