As people are mostly visual types and will remember an image much easier than any text, visual content is the most important type of content online. Images also bring a lot more shares on social media, make people talk about you and your business, and increase your brand awareness. One of the most popular type of visual content these days are infographics. An infographic is a visual representation of information. It could present results of some kind of a research, or show step by step tutorial for something, or tell more about a certain thing, product, service, person. Possibilities are endless!
Infographics usually have a lot of graphic elements, from images and drawings to charts and diagrams, and it all might look overwhelming and hard to do for a beginner in marketing and design. Well, it's not that hard! As for almost everything, there are sites and apps online that make it very easy to create a great looking infographic, and most of them are either free or really affordable.
From coming up with a topic, finding all the information needed, designing the graphic elements, to finally sharing it around with your fans and followers – this infographic below, produced by CreativeMeerkat, helps you with all of that. You will find quite a few free tools listed, along with tips and tricks from experienced designer, and you can start creating and sharing your first infographic.