The process of content marketing that involves creating and distributing high-quality, sharable content is perhaps the best way to drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed, in today’s ever-so-competitive market. Don’t take our word for it; check out these stats below:
- Content marketing costs an average of 62 percent less than a comparable traditional advertising campaign. (Source: Demand Metrics)
- 50% consumer time online is spent engaging with custom content. (Source: HubSpot)
- 90% consumers find custom content useful. (Source: McMurry/TMG)
- 67% B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. (Source: Demand Gen Report)
- Nearly 64% buyers indicated that they read between 2 to 5 pieces of content before making a purchase. (Source: Ecccolo Media)
- Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters. (Source: Kapost)
But is it that easy? Everyone today is in a maddening frenzy of creating content to rank high on SERPs and score high conversion. Just about everyone is creating and sharing content, even if they’re not doing it right. Before you write this off as a theatrical hyperbole, check out these stats below:
- 88% B2B marketers in North America use content marketing. (Source: Content Marketing Institute)
- 89% marketers are focused on creating more engaging, higher-quality content over the next 12 months. (Source: Marketo)
- 70% of B2B marketers are creating more content than they did one year ago. (Source: Content Marketing Institute)
- 42% of B2B marketers publish new content daily or multiple times per week. (Source: Content Marketing Institute)
- B2B firms spend over $5.2B a year on content creation efforts. (Source: Gleanster)