As you have probably heard by now, social media marketing has taken the reigns of digital marketing. It is a tool that can be used to drive traffic through websites, blog links, Twitter mentions, Facebook fans, LinkedIn and Google+ among many others. Social media is a whole new way of approaching traditional online marketing;social media marketing not only increases traffic, but it also creates a sense of trust and community that surrounds your company. The goal of social media marketing is to create a community for your customers, to focus on building and nurturing relationships, and to use word of mouth and storytelling as opposed to pushing a product or service. So, what are the best platforms for digital marketing? Let's find out.