If you are interested in building a personal brand, getting active on periscope might be just what you need to get started. Periscope is a tool that you can use to create live broadcasts using your smartphone. Not only that, your followers can also join you to follow you, and to use your broadcasts as a way to broadcast to their followers as well. You can also view broadcasts from other Periscope users in real-time, or view recent broadcasts. This is the perfect tool for bringing people into your world in a way that is truly authentic. Isn’t that how you want to build your personal brand? Yes! Then let’s get started. Here are 12 important things to know about using Periscope as a tool for building your personal brand.