It’s always a great feeling when you see that the number of people following you on social media. It shows that people are interested in what you have to say, and want to see more. Unfortunately, not all followers are equal. You don’t benefit when somebody simply reads your content and then takes no action. This is why attracting the right followers is much more important than simply getting any and everybody in your social media pages. You want followers who will potentially purchase your products and services, share content, participate in conversations, and answer your calls to action. The trick is knowing how to attract them.