Long before your launch, there is marketing work to do. And before any marketing begins, there is marketing work to do. You may think your product or service is the “best thing since sliced bread,” – after all, it’s your baby. But now is the time to get realistic and figure out how you get that product or service to the marketplace. The biggest tool you have for this is content marketing. But, there are many pitfalls, and you need to do it right. Here are 9 strategies and tactics that will give you a solid content marketing campaign.