Maybe it’s because they are such independent pets; maybe it’s because they can be charming and loving and then all of a sudden stand-offish and snooty. Whatever the reason, cats on social media have taken on personalities that we usually attribute to humans and have become a popular element of social media marketing strategies. Posts the include photos, videos and memes of cats are an immediate hit and amazingly shareable, and if there is a way to weave your brand into those posts, how cool for you. Here are some ways that businesses can use this “love affair” with cats in their own content marketing efforts.