Marketing on social networking sites has become a standard way for many small and large companies to further their business objectives.
Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do this. A targeted approach will ensure that you know exactly where to focus your efforts and which social network is best for your small business.
Successfully engaging customers on any social media site means that you will need to provide quality content. The networks can be differentiated, however, by the types of content that are more popular on each, with sites such as Facebook, Pinterest, and Instagram, for instance, rather more geared towards visual content including photos and videos. Twitter has proven effective for the promotion of written blog content, not unlike LinkedIn, a platform where business professionals share written expert opinions and evaluate market trends in a range of industries.
To design an effective strategy it helps to know about the reach of each platform and which businesses are more suited to each. Here is an overview of some of the most popular: