Since Facebook regularly sees well over 1 billion active users, maintaining an active presence can work wonders for boosting your visibility. Text posts are easy enough to send out, but you may find that your fans don’t engage with them nearly as often as you’d like. If you want to drive conversions, you’re going to need to maximize your post engagement. That’s where videos come in.
According to Facebook, video and image content are the most likely to be shared. This could be because most people are visual learners, and people simply don’t feel as inclined to read while they’re browsing the internet. Videos have the potential to be your greatest weapon, as long as you’re using them properly.