There’s more to a keyword than you think.
Search Engine Optimization (SEO) content ranking criteria can be volatile. With numerous changes being made often, SEO algorithms are constantly evolving. And in order to keep your SEO, well, optimized, you too will need to evolve in the way you go about writing content. While you will need to brush up on SEO at least once a year, here are a few ways to go about it now, and build on as needed.