Campaign tracking is an essential component of any serious online marketing strategy. After all, it is only through tracking that you can measure your important growth metrics and understand your ROI, optimize campaigns to achieve the best possible results as well as end campaigns that are failing to generate sufficient returns.
Modern tools like Google Analytics and Adobe Analytics have made this easier, but you would still be surprised how many small to medium-sized businesses either fail to pay enough attention to their campaigns, or fail to monitor certain important traffic sources. Here, we take a look at ways to get your online campaigns tracking properly.