No matter your business or area of work, it is helpful to have a supportive group of people willing to share and promote your brand. Whether you know it or not there are already people in your industry who have a strong audience with followers who love to hear what they say. These people are “influencers” and can be used as an effective marketing tool.
Influencer marketing offers great return on investment, but results won't happen overnight or even in a week — you must cultivate real relationships first.
Here are some tips and strategies that will help put you on your way to a successful influencer campaign.