Being the smart and practical marketer that you are, you already know how valuable a conversion can be.
A conversion does not only mean that you have turned a prospect into a customer, but probably more importantly, it means that you now have a satisfied and engaged customer who will come back for more. Therefore, a savvy marketer does all that they can to gain good quality conversions.
Obviously, mapping out a clear digital marketing strategy is critical for the success of this plan. Without a clear plan, what needs to be done will often feel and seem more complicated, more involving and more monotonous than it should be.
The secret ingredient in the sauce, that can make it not only much easier to manage, but more efficient and effective to reach, interact, convert and engage people who you are targeting, is to use marketing automation.
That being said, there are many marketing automation tactics out there that you can use. Which ones should you use and which ones will be the most effective one’s for you to use?
Whichever, marketing automation tools or platforms that you choose to use, the following key marketing automation workflows should be features that are integral to the system.