Yes, it is true. Each of us finds it irksome when we keep getting email notifications despite unsubscribing. Things get worse when we find a string of spammed emails from those sites we haven’t even subscribed to. Well, there is one thing we will all agree upon. When it comes to email marketing, not many have succeeded in finding a niche in its marketing strategy. And those who have, are still riding high on its open rate success.
Though it is the oldest forms of marketing, email marketing can never go outdated. It reaches a large number of readers and if it strikes the right cord, brings a tremendous value from click-through rates.
So, what is it that has made only a few to succeed in email marketing and others to fail? What is it that others have missed? Let’s open the secrets from that box and take a detailed look at the factors.